Michael P. Kirkham

Product Management & Consulting
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Experience
 

Director of Product Management                                                     April 2009 to Current V-ENABLE, Inc. – Mobile Local Search & Internet Advertising                       San Diego, CA

          ·         Authored PRDs for Internet Ad Engine enhancements & a new Affiliate

           Management System

          ·         Led analytical projects to optimize local sarch relevancy, CTR, and eCPM

          ·         Collaborate with Executive Management to outline strategic plans and product

           roadmaps

 

Senior Product Manager                                                  August 2007 to November 2008
V-ENABLE, Inc. – Mobile Local Search & Voice Recognition                        San Diego, CA
  • Created PRDs (Product Requirement Documentation) for the development of mobile applications
    (BREW, J2ME, WAP and XHTML)
  •  Authored requirements for the company’s 1st local search engine and maintained monthly search parameters updates that optimized the data for mobile local search based on historical user data
  • Managed new product creation including UX (user experience) and UI (user interface) of search products for feature & smart phones, as well as touch screen devices (LG, Motorola)
  •  Managed development of WAP products for feature phones as well as an iPhone version
  • Created master project plan to track status of team projects and managed online collaboration meetings with New Delhi engineering teams
  • Conceptualize new enhancements and opportunities with the executive management team, create product roadmaps, and led development efforts to provide enhancements and new product offerings

 

Product Manager                                                               November 2005 to August 2007 Local.com Corporation – Internet Search & Advertising                                         Irvine, CA

  • Championed six separate projects simultaneously to support high level company goals
  • Conducted a mobile industry analysis, WAP product requirements, and responsible for the product management of mobile products including WAP and SMS
  • Managed quarterly enhancement releases of a turn-key solution for private label search solutions
  • Authored RFP for a web analytics system, analyzed vendors, selected the best suited solution, project managed the implementation and ongoing enhancements of online reporting needs
  • Led a technical team that analyzed an existing advertising platform, created requirement specifications and implemented a new pay for performance advertising engine
  •  Worked with the development team to ensure the technical implementation met the business goals

 

Product Manager                                                        November 2001 to September 2005

Mitchell 1 / Snap-on Inc. – Software & Information Provider                                Poway, CA

  • Championed new product requirements, specifications and market launch of 4 new products
  • Responsible for product line P&L, status reports to executive management, and strategic planning
  • Directed products through each stage of product life cycle involving new product concepts, market launch, enhancements, promotions, and exit strategies
  • Conducted surveys and collected customer feedback to gauge customer desires that drive new product features to obtain and exceed company goals
  • Created and proofed marketing collateral for national publications, field reps, and internal staff
  • Conducted direct mail, e-mail, and fax campaigns to increase units sales

 

Database/Compliance Analyst                                           November 1999 to March 2001 CD-Lit Solutions, LLC - Software & Data Management Services                  San Diego, CA

  • Performed Database Analyst duties involving the evaluation of databases, creating tables and queries
  • Updated databases to ensure compatibility with Visual Basic application
  • Created and revised user manuals
Education

 

Bachelors of Science: Business Administration
Emphasis: Information Systems
San Diego State University,

College of Business Administration

 

Skills

 

Business: Web 2.0, Internet Advertising, Local Search Engines, Mobile Applications, Voice Recognition, Competitive Analysis, Product Roadmaps, Market Rollout, Strategic Analysis and Planning, Business Cases, Product Requirements, Functional Specifications, Project Management, Problem Resolution, Software Implementation, Contingency Planning

 

Software: Microsoft Project, Access, Word, Excel, Power Point, Outlook, Visio, DOS, Visual Basic 5.0, HTML, VBA, Elite, Tracker, Adobe Acrobat, Macromedia Dreamweaver MX

 

Interests

 

sport fishing, automotive industry, internet, mobile phone industry, management training, new technology, automotive design, basketball, football, golf, art, design, fashion, product management, travel, dinning, boating, liesure, hiking

References

 

“Mike was a great addition to my team. As soon as he arrived, Mike was providing immediate value to the company. He is very tech savvy and picks up on concepts very quickly. He is also very self-motivated and reliable. I could confidently assign him any project and know that he would not only meet my expectations, but often exceed them. He has excellent experience in managing responsibilities among cross-functional teams and departments. His charisma and dedication brought him loyalty and respect among the team as well, providing a productive and enjoyable work environment. Mike is certainly an asset for any company he works for.” Collin Holmes,
 VP of Product Management, V-ENABLE

 

“Mike worked for me at Local.com. He is a very talented product manager. Very dedicated and enthusiastic. He works hard to dive deep into the details to provide analysis/requirements as well as releases on time. A real team player making sure to get everyone’s input. He would be a great asset to any team.” Vickie Young,

VP of Product Management, Local.com 


“Mike brings true professionalism, a steady hand, and a dash of camaraderie to the project manager role. His thorough understanding of technology and the ability to lead his team through difficult periods made him an invaluable member of the Mitchel1 team during the transition from printed manuals to software packages. Mike’s success can be attributed to his natural leadership skills and his ability to effectively communicate complicated ideas to both the front and back offices.” Patrick Sell,

Marketing Manager, Mitchell 1


“Mike Kirkham has many admirable and engaging traits as an employee. He is an excellent people person, working effectively with many difficult personalities at the workplace. Mike also performs at a very high quality of work - before leaving, he put many programs in place that are still valid two years later. I would most certainly recommend Mike as a productive, dedicated, and creative employee.” Gary Hixson,

Product Manager, Mitchell1

 

“During Mike's time at Mitchell 1, he launched the company into a new direction with the online solution of our product. He worked hard to develop and set the strategy of the company to move its desktop product into an online product that would better serve the customers and take the company into a more profitable arena. As a result, Mitchell 1 has a product with a 90%+ customer satsifaction rate. In addition, Mike established the groundwork allowing the company to explore future opportunities that rely on the web product. Mike has an incredible work ethic and has a great way of driving creative solutions throughout the organization.”

Maribel Topf,

Customer Retention Manager, Mitchell 1